I recently watched Tifo Football's analysis of the best progressors of the ball on their channel, Tifo IRL, and I was inspired to do an analysis myself. I got the data from FBref's 2020-2021 stats from the Big 5 European Leagues, namely: Premier League (UK) Serie A (Italy) La Liga ...

This is a follow-up to the post Analysing Subreddit's Keyword Concentration with Python and PRAW. Reddit is an amazing site with all sorts of people coming together to discuss and meme about things. Unlike the echo chamber of Facebook, YouTube and especially Tik Tok, where feed-based mechanics push messages to you, ...

The Python Reddit API wrapper is a quick-and-easy way to scrape and analyse the content of Reddit whilst also allowing the building of bot apps. In this post, we will utilise a few easy lines of code to analyse the keyword frequency in several subreddits via TF-IDF analysis and wordcloud ...

In an unforeseen but unsurprising new development in the space of digital marketing, Google has moved to restrict the visibility of actual user's search terms from the Google Ads platform. It's unforeseen as there wasn't any signal warning us about it. Yet, it's unsurprising as Google has been moving towards ...

Being able to collate all active links in a domain can be helpful either to build a sitemap or for competitive analysis. One way to achieve that is via Python with BeautifulSoup. In this quick post, I'll demonstrate a way to recursively gather links in a domain. The links gathered ...

It should be common knowledge for anyone that a piece of news is covered differently in different countries for the same topic. As many news agencies are mostly state-owned or state-sponsored in some capacity, the difference in coverage is mostly due to geopolitical reasons. However, it can also be a function of the ...

DuckDuckGo is one of the fastest-growing search engine, currently serving more than 50 million daily search queries. DuckDuckGo is a privacy-centric search engine, promising not to use your information on their platform to serve search results and ads. In fact, it has become the default search engine for AdBlock browser. Those ...

Quality Score is undoubtedly the core anchor of your Paid Search performance. Knowing how to control and influence it to your benefit determines whether you win or lose against the competition. While you can analyse the performance in your Keywords' quality score performance table in Google Ads / Microsoft Ads, it can ...

Following up on the previous post on generating a mass amount of keywords, we'll use Graph Theory to help identify several keyword themes worth exploring. Identifying themes is useful for: Content Generation for website content or guest blogging SEO ranking focus or identifying backlink anchor texts to use Paid search keyword targeting ...

Google's Autocomplete function is populated by Google based on the vast knowledge they have on their users' search pattern. Often, they are based on searches often made by other users. Due to that, we can leverage that to build a powerful keyword tool that can be useful for your paid ...