Blog Posts

a collection of all sorts of writings

Featured image for Finding SEO Backlink Opportunities with Python

Finding SEO Backlink Opportunities with Python

26 Feb 2019

Having a strong pool of good backlinks is key in building a good organic search ranking and is a general SEO practice. We will use some basic Python code to gather a list of potential backlinks from websites that have mentioned your brand but has not linked to your website. ...

Featured image for Identify Gaps in Public Discourse or Product Offering with Network Graphs

Identify Gaps in Public Discourse or Product Offering with Network Graphs

15 Feb 2019

Visualising a vast amount of text data in public discourse about your product offering is tough. Analysing the vast amount of text data is even harder. While word clouds and network graphs make it a tad easier, it can take a lot of time and technical skill to extract learnings ...

Featured image for Why Impression Share Shouldn't Be Your KPI - The Flawed Paid Search Metric

Why Impression Share Shouldn't Be Your KPI - The Flawed Paid Search Metric

10 Jan 2019

Impression share as a KPI is not just a flawed approach to your Paid Search/Search Engine Marketing (SEM) strategy, it's actually disorientating. If you preach it, follow its commandments and aim towards achieving a perfect impression share, you'll end up hurting your own business performance. The core of how it's ...

Featured image for 2018 Trending English Searches on Google - Google Trends

2018 Trending English Searches on Google - Google Trends

30 Dec 2018

As 2018 comes to an end, it's a great time for a reflection and to take a look at what has happened this year. Though it can be a shitty, weird or bad year, it's still good to look back at all the conversations that have happened this year. One ...

Featured image for Collecting & Analysing Google Home Reviews with Python

Collecting & Analysing Google Home Reviews with Python

28 Nov 2018

Product reviews online are the best source for knowing and understanding a product before making a purchase decision. With the ample amount of reviews available online, we'll use Python to quickly understand the gist of the review, analyse the sentiment and stance of the reviews, and basically automate the boring ...

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Scraping Search Results from Google Search

21 Nov 2018

Scraping search results from Google Search can be used for many things. It can be used for sentiment analysis, competitor analysis and search engine optimisation (SEO). In this post, I'll cover how to scrape Google search results for a start. Setting Up the Scope Firstly, we'll set up some parameters ...

Featured image for Quick Guide - Google Cloud Authentication on Python

Quick Guide - Google Cloud Authentication on Python

14 Nov 2018

Authentication for Google Cloud APIs on Python can be a bit challenging and can discourage those who're keen to use their amazing APIs such as the Natural Language Processing APIs. Recently I had some issues too and found a simple way to do it. Plus, I think Google Cloud has ...

Featured image for Using YouTube API to Analyse YouTube Comments on Python

Using YouTube API to Analyse YouTube Comments on Python

05 Nov 2018

YouTube comments are often fun to read while its anonymity also helps to provide some deep insight into some issues from both ends of the argument/discussion. It does house some of the funniest comments you'll find online too. YouTube API is a free-to-use API for anyone who's keen to capture ...

Featured image for Error Handling in Selenium on Python

Error Handling in Selenium on Python

14 Oct 2018

Selenium is a very versatile web scraping tool that is accessible via multiple programming languages. It's distinguished from text-parsing scrapers like BeautifulSoup as it actually simulates a web navigation experience, enabling you to scrape website running on a lot of Javascript and iframes. That makes Selenium especially powerful when you ...

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Auto Increase AdWords Daily Budget

07 May 2018

AdWords daily budget is a safety measure implemented to ensure that you don't overspend your budget and ensure that your budget pacing is done well for the month, quarter or year. However, sometimes you'll have campaigns that you would like to fully fund, such as your brand keywords. Your competitors ...