PS

CHUA

Digital Marketer

Hi there,

Welcome to my page.

I'm Ping Shiuan (a.k.a PS Chua), a digital marketer with a passion for art, photography and programming. I hope you enjoy your stay.


Recent Projects

On and off-work, I like to venture and experiment with new ideas.

Following are several projects that I would like to share.

Card image for Keyword Grouping Tool for Search Engine Marketing (SEM)
Keyword Grouping Tool for Search Engine Marketing (SEM)

Efficiently add new keywords into existing ad groups and campaign using Natural Language Processing and Machine Learning

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Card image for Keyword Clustering Tool for Search Engine Marketing (SEM)
Keyword Clustering Tool for Search Engine Marketing (SEM)

Swiftly create ad groups from a large keyword set by leveraging Natural Language Processing and Machine Learning

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Card image for WhatARead.com
WhatARead.com

A simple Wordpress website to curate the best article that I've collected over many years with Evernote

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More projects


Latest blog posts

I really like writing and I hope I can write from time to time. I write on programming and digital marketing. Please check in occassionally for new writings.

Here are some new ones for your reading pleasure.

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Finding SEO Backlink Opportunities with Python

Having a strong pool of good backlinks is key in building a good organic search ranking and is a general SEO practice. We will use ...

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Identify Gaps in Public Discourse or Product Offering with Network Graphs

Visualising a vast amount of text data in public discourse about your product offering is tough. Analysing the vast amount of text data is even ...

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Why Impression Share Shouldn't Be Your KPI - The Flawed Paid Search Metric

Impression share as a KPI is not just a flawed approach to your Paid Search/Search Engine Marketing (SEM) strategy, it's actually disorientating. If you preach ...

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More posts


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