Welcome to my page.
I'm Ping Shiuan (a.k.a PS Chua), a digital marketer with a passion for design, photography and programming. I hope you enjoy your stay.
On and off-work, I like to venture and experiment with new ideas.
Following are several projects that I would like to share.
Efficiently add new keywords into existing ad groups and campaign using Natural Language Processing and Machine LearningRead on
Swiftly create ad groups from a large keyword set by leveraging Natural Language Processing and Machine LearningRead on
I really like writing and I hope I can write from time to time. I write on programming and digital marketing. Please check in occassionally for new writings.
Here are some new ones for your reading pleasure.
Impression share as a KPI is not just a flawed approach to your Paid Search/Search Engine Marketing (SEM) strategy, it's actually disorientating. If you preach ...Read on
As 2018 comes to an end, it's a great time for a reflection and to take a look at what has happened this year. Though ...Read on
Product reviews online are the best source for knowing and understanding a product before making a purchase decision. With the ample amount of reviews available ...Read on
Believe in the genius within us all