Welcome to my page.
I'm Ping Shiuan (a.k.a PS Chua), a digital marketer with a passion for art, photography and programming. I hope you enjoy your stay.
On and off-work, I like to venture and experiment with new ideas.
Following are several projects that I would like to share.
Efficiently add new keywords into existing ad groups and campaign using Natural Language Processing and Machine LearningRead on
Swiftly create ad groups from a large keyword set by leveraging Natural Language Processing and Machine LearningRead on
I really like writing and I hope I can write from time to time. I write on programming and digital marketing. Please check in occassionally for new writings.
Here are some new ones for your reading pleasure.
Visualising a vast amount of text data in public discourse about your product offering is tough. Analysing the vast amount of text data is even ...Read on
Impression share as a KPI is not just a flawed approach to your Paid Search/Search Engine Marketing (SEM) strategy, it's actually disorientating. If you preach ...Read on
Believe in the genius within us all