In an unforeseen but unsurprising new development in the space of digital marketing, Google has moved to restrict the visibility of actual user's search terms from the Google Ads platform. It's unforeseen as there wasn't any signal warning us about it. Yet, it's unsurprising as Google has been moving towards ...

Quality Score is undoubtedly the core anchor of your Paid Search performance. Knowing how to control and influence it to your benefit determines whether you win or lose against the competition. While you can analyse the performance in your Keywords' quality score performance table in Google Ads / Microsoft Ads, it can ...

Impression share as a KPI is not just a flawed approach to your Paid Search/Search Engine Marketing (SEM) strategy; it's disorientating. If you preach it, follow its commandments and aim towards achieving a perfect impression share, you'll end up hurting your business performance. The core of how it's calculated is ...

AdWords daily budget is a safety measure implemented to ensure that you don't overspend your budget and ensure that your budget pacing is done well for the month, quarter or year. However, sometimes you'll have campaigns that you would like to fully fund, such as your brand keywords. Your competitors ...

Digital marketers operating on Adwords often have to spend a lot of time downloading reports from Adwords. The most painful part is when we need to download the same report repeatedly. When it comes to repetitive tasks, Adwords has helped to simplify it by allowing us to use Adwords Scripts. ...